Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285186
RGB
40, 81, 134
HSL
214, 54%, 34%
HSB
214, 70%, 53%
CMYK
70, 40, 0, 47
LAB
34, 0, -35
LCH
34, 35, 270
OKLCH
0.43, 0.10, 256
XYZ
8, 8, 24
LUV
34, -15, -46
HWB
214, 16%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.