Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285191
RGB
40, 81, 145
HSL
217, 57%, 36%
HSB
217, 72%, 57%
CMYK
72, 44, 0, 43
LAB
34, 3, -40
LCH
34, 40, 274
OKLCH
0.44, 0.12, 259
XYZ
9, 8, 28
LUV
34, -15, -55
HWB
217, 16%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.