Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28525E
RGB
40, 82, 94
HSL
193, 40%, 26%
HSB
193, 57%, 37%
CMYK
57, 13, 0, 63
LAB
32, -12, -12
LCH
32, 17, 224
OKLCH
0.41, 0.05, 219
XYZ
6, 7, 12
LUV
32, -17, -13
HWB
193, 16%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.