Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285262
RGB
40, 82, 98
HSL
197, 42%, 27%
HSB
197, 59%, 38%
CMYK
59, 16, 0, 62
LAB
32, -11, -14
LCH
32, 18, 231
OKLCH
0.42, 0.05, 225
XYZ
6, 7, 13
LUV
32, -17, -17
HWB
197, 16%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.