Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28535B
RGB
40, 83, 91
HSL
189, 39%, 26%
HSB
189, 56%, 36%
CMYK
56, 9, 0, 64
LAB
32, -14, -10
LCH
32, 17, 215
OKLCH
0.41, 0.05, 211
XYZ
6, 7, 11
LUV
32, -18, -10
HWB
189, 16%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.