Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285487
RGB
40, 84, 135
HSL
212, 54%, 34%
HSB
212, 70%, 53%
CMYK
70, 38, 0, 47
LAB
35, -2, -34
LCH
35, 34, 267
OKLCH
0.44, 0.10, 254
XYZ
8, 9, 24
LUV
35, -16, -45
HWB
212, 16%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.