Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285663
RGB
40, 86, 99
HSL
193, 42%, 27%
HSB
193, 60%, 39%
CMYK
60, 13, 0, 61
LAB
34, -13, -13
LCH
34, 18, 224
OKLCH
0.43, 0.05, 219
XYZ
6, 8, 13
LUV
34, -18, -15
HWB
193, 16%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.