Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28575A
RGB
40, 87, 90
HSL
184, 38%, 25%
HSB
184, 56%, 35%
CMYK
56, 3, 0, 65
LAB
34, -16, -7
LCH
34, 17, 203
OKLCH
0.43, 0.05, 201
XYZ
6, 8, 11
LUV
34, -19, -7
HWB
184, 16%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.