Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28579F
RGB
40, 87, 159
HSL
216, 60%, 39%
HSB
216, 75%, 62%
CMYK
75, 45, 0, 38
LAB
37, 4, -45
LCH
37, 45, 275
OKLCH
0.46, 0.13, 259
XYZ
11, 10, 34
LUV
37, -17, -62
HWB
216, 16%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.