Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2857A5
RGB
40, 87, 165
HSL
217, 61%, 40%
HSB
217, 76%, 65%
CMYK
76, 47, 0, 35
LAB
37, 6, -48
LCH
37, 48, 277
OKLCH
0.47, 0.14, 260
XYZ
11, 10, 37
LUV
37, -17, -66
HWB
217, 16%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.