Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285889
RGB
40, 88, 137
HSL
210, 55%, 35%
HSB
210, 71%, 54%
CMYK
71, 36, 0, 46
LAB
36, -4, -33
LCH
36, 33, 264
OKLCH
0.45, 0.10, 251
XYZ
9, 9, 25
LUV
36, -18, -44
HWB
210, 16%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.