Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285990
RGB
40, 89, 144
HSL
212, 57%, 36%
HSB
212, 72%, 56%
CMYK
72, 38, 0, 44
LAB
37, -2, -36
LCH
37, 36, 267
OKLCH
0.46, 0.10, 253
XYZ
9, 10, 28
LUV
37, -18, -49
HWB
212, 16%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.