Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285A90
RGB
40, 90, 144
HSL
211, 57%, 36%
HSB
211, 72%, 56%
CMYK
72, 37, 0, 44
LAB
37, -3, -35
LCH
37, 35, 266
OKLCH
0.46, 0.10, 253
XYZ
10, 10, 28
LUV
37, -18, -48
HWB
211, 16%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.