Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285B63
RGB
40, 91, 99
HSL
188, 42%, 27%
HSB
188, 60%, 39%
CMYK
60, 8, 0, 61
LAB
35, -16, -10
LCH
35, 19, 213
OKLCH
0.44, 0.06, 209
XYZ
7, 9, 13
LUV
35, -20, -11
HWB
188, 16%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.