Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285B9B
RGB
40, 91, 155
HSL
213, 59%, 38%
HSB
213, 74%, 61%
CMYK
74, 41, 0, 39
LAB
38, 0, -41
LCH
38, 41, 270
OKLCH
0.47, 0.12, 256
XYZ
11, 10, 32
LUV
38, -18, -56
HWB
213, 16%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.