Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285C8F
RGB
40, 92, 143
HSL
210, 56%, 36%
HSB
210, 72%, 56%
CMYK
72, 36, 0, 44
LAB
37, -4, -34
LCH
37, 34, 263
OKLCH
0.46, 0.10, 250
XYZ
10, 10, 27
LUV
37, -19, -46
HWB
210, 16%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.