Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285D69
RGB
40, 93, 105
HSL
191, 45%, 28%
HSB
191, 62%, 41%
CMYK
62, 11, 0, 59
LAB
36, -15, -13
LCH
36, 20, 219
OKLCH
0.45, 0.06, 215
XYZ
7, 9, 15
LUV
36, -21, -14
HWB
191, 16%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.