Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285E88
RGB
40, 94, 136
HSL
206, 55%, 35%
HSB
206, 71%, 53%
CMYK
71, 31, 0, 47
LAB
38, -7, -29
LCH
38, 30, 256
OKLCH
0.47, 0.09, 245
XYZ
9, 10, 25
LUV
38, -20, -39
HWB
206, 16%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.