Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285E91
RGB
40, 94, 145
HSL
209, 57%, 36%
HSB
209, 72%, 57%
CMYK
72, 35, 0, 43
LAB
38, -5, -34
LCH
38, 34, 262
OKLCH
0.47, 0.10, 250
XYZ
10, 10, 28
LUV
38, -20, -47
HWB
209, 16%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.