Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285E96
RGB
40, 94, 150
HSL
211, 58%, 37%
HSB
211, 73%, 59%
CMYK
73, 37, 0, 41
LAB
38, -3, -37
LCH
38, 37, 265
OKLCH
0.47, 0.11, 252
XYZ
10, 11, 30
LUV
38, -19, -51
HWB
211, 16%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.