Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285E9C
RGB
40, 94, 156
HSL
212, 59%, 38%
HSB
212, 74%, 61%
CMYK
74, 40, 0, 39
LAB
39, -1, -40
LCH
39, 40, 268
OKLCH
0.48, 0.12, 254
XYZ
11, 11, 33
LUV
39, -19, -55
HWB
212, 16%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.