Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285F64
RGB
40, 95, 100
HSL
185, 43%, 27%
HSB
185, 60%, 39%
CMYK
60, 5, 0, 61
LAB
37, -18, -9
LCH
37, 20, 206
OKLCH
0.45, 0.06, 203
XYZ
7, 10, 14
LUV
37, -22, -9
HWB
185, 16%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.