Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285F8A
RGB
40, 95, 138
HSL
206, 55%, 35%
HSB
206, 71%, 54%
CMYK
71, 31, 0, 46
LAB
38, -7, -30
LCH
38, 31, 256
OKLCH
0.47, 0.09, 245
XYZ
10, 10, 26
LUV
38, -20, -40
HWB
206, 16%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.