Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285FB9
RGB
40, 95, 185
HSL
217, 64%, 44%
HSB
217, 78%, 73%
CMYK
78, 49, 0, 27
LAB
41, 8, -54
LCH
41, 54, 278
OKLCH
0.50, 0.15, 260
XYZ
14, 12, 48
LUV
41, -19, -77
HWB
217, 16%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.