Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28619A
RGB
40, 97, 154
HSL
210, 59%, 38%
HSB
210, 74%, 60%
CMYK
74, 37, 0, 40
LAB
40, -3, -37
LCH
40, 37, 265
OKLCH
0.48, 0.11, 251
XYZ
11, 11, 32
LUV
40, -20, -52
HWB
210, 16%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.