Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286298
RGB
40, 98, 152
HSL
209, 58%, 38%
HSB
209, 74%, 60%
CMYK
74, 36, 0, 40
LAB
40, -5, -36
LCH
40, 36, 263
OKLCH
0.48, 0.11, 250
XYZ
11, 11, 31
LUV
40, -21, -50
HWB
209, 16%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.