Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286372
RGB
40, 99, 114
HSL
192, 48%, 30%
HSB
192, 65%, 45%
CMYK
65, 13, 0, 55
LAB
39, -16, -15
LCH
39, 22, 222
OKLCH
0.47, 0.07, 217
XYZ
8, 11, 18
LUV
39, -23, -17
HWB
192, 16%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.