Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28639E
RGB
40, 99, 158
HSL
210, 60%, 39%
HSB
210, 75%, 62%
CMYK
75, 37, 0, 38
LAB
40, -3, -38
LCH
40, 38, 265
OKLCH
0.49, 0.11, 251
XYZ
12, 12, 34
LUV
40, -21, -54
HWB
210, 16%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.