Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28647F
RGB
40, 100, 127
HSL
199, 52%, 33%
HSB
199, 69%, 50%
CMYK
69, 21, 0, 50
LAB
39, -13, -21
LCH
39, 25, 238
OKLCH
0.48, 0.08, 231
XYZ
9, 11, 22
LUV
39, -23, -28
HWB
199, 16%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.