Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2864AE
RGB
40, 100, 174
HSL
213, 63%, 42%
HSB
213, 77%, 68%
CMYK
77, 43, 0, 32
LAB
41, 1, -46
LCH
41, 46, 271
OKLCH
0.50, 0.13, 256
XYZ
13, 13, 42
LUV
41, -21, -66
HWB
213, 16%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.