Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2864C5
RGB
40, 100, 197
HSL
217, 66%, 46%
HSB
217, 80%, 77%
CMYK
80, 49, 0, 23
LAB
43, 8, -57
LCH
43, 58, 278
OKLCH
0.52, 0.16, 260
XYZ
16, 14, 55
LUV
43, -20, -83
HWB
217, 16%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.