Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28678C
RGB
40, 103, 140
HSL
202, 56%, 35%
HSB
202, 71%, 55%
CMYK
71, 26, 0, 45
LAB
41, -11, -27
LCH
41, 29, 248
OKLCH
0.49, 0.09, 238
XYZ
10, 12, 27
LUV
41, -23, -36
HWB
202, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.