Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28678D
RGB
40, 103, 141
HSL
203, 56%, 35%
HSB
203, 72%, 55%
CMYK
72, 27, 0, 45
LAB
41, -11, -27
LCH
41, 29, 249
OKLCH
0.49, 0.09, 239
XYZ
11, 12, 27
LUV
41, -23, -37
HWB
203, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.