Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28679C
RGB
40, 103, 156
HSL
207, 59%, 38%
HSB
207, 74%, 61%
CMYK
74, 34, 0, 39
LAB
42, -6, -35
LCH
42, 36, 260
OKLCH
0.50, 0.11, 247
XYZ
12, 13, 33
LUV
42, -22, -49
HWB
207, 16%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.