Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286995
RGB
40, 105, 149
HSL
204, 58%, 37%
HSB
204, 73%, 58%
CMYK
73, 30, 0, 42
LAB
42, -9, -31
LCH
42, 32, 253
OKLCH
0.50, 0.10, 242
XYZ
11, 13, 30
LUV
42, -23, -42
HWB
204, 16%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.