Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2869CE
RGB
40, 105, 206
HSL
217, 67%, 48%
HSB
217, 81%, 81%
CMYK
81, 49, 0, 19
LAB
45, 8, -59
LCH
45, 60, 278
OKLCH
0.54, 0.17, 259
XYZ
17, 15, 60
LUV
45, -21, -87
HWB
217, 16%, 19%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.