Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286AAB
RGB
40, 106, 171
HSL
210, 62%, 41%
HSB
210, 77%, 67%
CMYK
77, 38, 0, 33
LAB
43, -3, -42
LCH
43, 42, 265
OKLCH
0.52, 0.12, 251
XYZ
13, 14, 40
LUV
43, -23, -59
HWB
210, 16%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.