Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286B8D
RGB
40, 107, 141
HSL
200, 56%, 35%
HSB
200, 72%, 55%
CMYK
72, 24, 0, 45
LAB
42, -13, -25
LCH
42, 28, 243
OKLCH
0.50, 0.09, 234
XYZ
11, 13, 27
LUV
42, -24, -34
HWB
200, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.