Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286D79
RGB
40, 109, 121
HSL
189, 50%, 32%
HSB
189, 67%, 47%
CMYK
67, 10, 0, 53
LAB
42, -19, -13
LCH
42, 24, 215
OKLCH
0.50, 0.07, 211
XYZ
10, 13, 20
LUV
42, -26, -16
HWB
189, 16%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.