Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286D7E
RGB
40, 109, 126
HSL
192, 52%, 33%
HSB
192, 68%, 49%
CMYK
68, 13, 0, 51
LAB
42, -18, -16
LCH
42, 24, 222
OKLCH
0.50, 0.07, 217
XYZ
10, 13, 22
LUV
42, -26, -20
HWB
192, 16%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.