Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286D87
RGB
40, 109, 135
HSL
196, 54%, 34%
HSB
196, 70%, 53%
CMYK
70, 19, 0, 47
LAB
43, -16, -21
LCH
43, 26, 234
OKLCH
0.50, 0.08, 227
XYZ
11, 13, 25
LUV
43, -26, -28
HWB
196, 16%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.