Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286D98
RGB
40, 109, 152
HSL
203, 58%, 38%
HSB
203, 74%, 60%
CMYK
74, 28, 0, 40
LAB
43, -11, -30
LCH
43, 32, 250
OKLCH
0.51, 0.10, 240
XYZ
12, 14, 32
LUV
43, -25, -42
HWB
203, 16%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.