Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286DAB
RGB
40, 109, 171
HSL
208, 62%, 41%
HSB
208, 77%, 67%
CMYK
77, 36, 0, 33
LAB
44, -5, -40
LCH
44, 40, 263
OKLCH
0.52, 0.12, 249
XYZ
14, 14, 41
LUV
44, -24, -57
HWB
208, 16%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.