Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286E77
RGB
40, 110, 119
HSL
187, 50%, 31%
HSB
187, 66%, 47%
CMYK
66, 8, 0, 53
LAB
42, -20, -12
LCH
42, 24, 210
OKLCH
0.50, 0.07, 207
XYZ
10, 13, 19
LUV
42, -27, -13
HWB
187, 16%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.