Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286E8B
RGB
40, 110, 139
HSL
198, 55%, 35%
HSB
198, 71%, 55%
CMYK
71, 21, 0, 45
LAB
43, -15, -23
LCH
43, 27, 237
OKLCH
0.51, 0.08, 229
XYZ
11, 13, 26
LUV
43, -26, -30
HWB
198, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.