Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286EC2
RGB
40, 110, 194
HSL
213, 66%, 46%
HSB
213, 79%, 76%
CMYK
79, 43, 0, 24
LAB
46, 2, -51
LCH
46, 51, 272
OKLCH
0.54, 0.15, 255
XYZ
16, 15, 53
LUV
46, -23, -75
HWB
213, 16%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.