Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286FB2
RGB
40, 111, 178
HSL
209, 63%, 43%
HSB
209, 78%, 70%
CMYK
78, 38, 0, 30
LAB
45, -4, -43
LCH
45, 43, 265
OKLCH
0.53, 0.13, 250
XYZ
15, 15, 44
LUV
45, -24, -62
HWB
209, 16%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.