Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286FBA
RGB
40, 111, 186
HSL
211, 65%, 44%
HSB
211, 78%, 73%
CMYK
78, 40, 0, 27
LAB
45, -1, -47
LCH
45, 47, 268
OKLCH
0.54, 0.14, 253
XYZ
15, 15, 49
LUV
45, -24, -68
HWB
211, 16%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.