Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286FC7
RGB
40, 111, 199
HSL
213, 67%, 47%
HSB
213, 80%, 78%
CMYK
80, 44, 0, 22
LAB
46, 3, -53
LCH
46, 53, 273
OKLCH
0.54, 0.15, 256
XYZ
17, 16, 56
LUV
46, -23, -78
HWB
213, 16%, 22%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.