Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287482
RGB
40, 116, 130
HSL
189, 53%, 33%
HSB
189, 69%, 51%
CMYK
69, 11, 0, 49
LAB
45, -20, -15
LCH
45, 25, 216
OKLCH
0.52, 0.08, 212
XYZ
11, 15, 23
LUV
45, -28, -18
HWB
189, 16%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.